Job ID | 2024-2022 | # of Openings | 1 | Category | Revenue/Merchandising |
Girl Scouts of the USA
Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment.
As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. From stargazing during a first overnight camping trip to building robots, navigating a rocky hiking trail, working together on a community project, and learning about the importance of environmental stewardship, Girl Scouts of all backgrounds and abilities can unapologetically be themselves as they rise to meet new challenges and discover the issues that matter most to them. Along the way they learn the power of friendship, connection, and teamwork.
Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience.
The Revenue Office/Girl Scout Merchandise leads merchandising, licensing, product sales, and other revenue streams, which in turn fund both Girl Scouts of the USA programming and administration and local council revenue. The teams at this division include e-commerce, operations, retail, licensing, and the famous Girl Scout Cookie Program and work closely with all the other communities to bring products to market for our Girl Scouts and to the general public. The team also collaborates closely with external vendors, sponsors, and external agencies.
POSITION SUMMARY
The Senior Director of Girl Scouts Merchandise E-commerce and Digital Marketing will lead our digital commerce efforts and drive our online revenue growth. The Senior Director will be responsible for developing and executing comprehensive and best-in-class e-commerce strategies, managing our online sales channels, and optimizing digital marketing campaigns for Girl Scout Merchandise to enhance brand visibility and drive customer acquisition and retention.
This hands-on role entails complete ownership of our e-commerce profit and loss (P&L). The Senior Director will take on various responsibilities, managing all platforms and continually auditing and optimizing our product pages to enhance conversions and online presence. Additionally, the Senior Director will supervise the sites' operational infrastructure and web development while crafting a technology roadmap focused on hyper-growth. Collaboration with multiple teams will be essential for launching new products and updating platform content. The role will involve thorough analysis of funnel analytics and transactional data to track performance and uncover growth opportunities.
This role requires a strategic thinker and implementer with a track record in leading and scaling an e-commerce business, through driving innovation in technology, data-driven insights, and the strategic vision that moves the e-commerce business forward. This role will report to the SVP, Girl Scout Merchandise.
ESSENTIAL RESPONSIBILITIES - Primary duties of the position
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
E-commerce Strategy and Management:
Customer Experience and Conversion Optimization:
Digital Marketing:
Team Leadership and Development:
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
REQUIRED COMPETENCIES |
Strong people leaders, leading major sub-communities or major initiatives projects that have substantial long-term implication for the organization/movement. Strong fiscal responsibility. |
* A highly motivated self-starter with a deep understanding of online customers' needs, the product, and the competitive landscape.
* Excellent analytical skills with the ability to translate data into actionable insights.
|
REQUIRED TECHNICAL SKILLS | ||
Office 365 or similar suites | Fluency in PowerPoint or similar presentation software | Fluency in Microsoft Excel or similar software |
NetSuite, Hybris or similar E-Commerce platform experience | Email provider experience | Fluency in Google Analytics / GA4 |
Fluency in Looker or similar data analytics software |
|
|
REQUIRED EDUCATION AND EXPERIENCE (i.e., degrees, certifications) | |
Degree or Equivalent Experience: Bachelor's degree or relevant experience | Minimum Years of Experience: Ten (10) years prior experience in a senior-level management or staff position with responsibility over multidisciplinary functions |
Required Field of Study: Business, Marketing, Digital Marketing, Omni-channel Marketing or related field required |
|
Salary Range - $96,000 -$175,000
This represents the present low and high end of the pay range for this position. Actual pay will vary based on various factors, including but not limited to experience.
FEATURED BENEFITS:
What We Offer:
Girl Scouts is powered by people, and we encourage our team members to be their best selves in and out of the office. We place a high priority on flexibility and offer a competitive employee salary and benefits package that includes:
Paid Time Off:
GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays, and year-round early closures on Fridays and preceding most holiday weekends. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.
Other Benefits:
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
WORK ENVIRONMENT: This job operates in a professional office environment.
POSITION TYPE / EXPECTED HOURS OF WORK: This is a full-time position. Days and hours of work are Monday through Friday with a 35 hour per week schedule. Occasional evening and weekend work may be required as job duties demand.
AAP/EEO Statement: GSUSA is an equal employment opportunity employer.